LALLA

We are thrilled to be able to carry these incredible bags that are hand crafted in Marrakech, Morocco 


It was in Marrakech that Laetitia — driven by her love for culture, travel, and beautiful discoveries — found her true inspiration.
Since 2005, LALLA — which means “madame” in Arabic — has been crafting chic, colorful, and effortlessly stylish bags and accessories that celebrate a free-spirited lifestyle.

Over the years, the EPONGE and CARPET collections have become iconic signatures of the brand, now carried in some of the most fashionable boutiques around the world. 

Laetitia Trouillet, originally from France, was living in London when she fell under the spell of Moroccan craftsmanship. What began as a simple love affair with artisanal savoir-faire soon turned into a creative journey — she started by bringing back a few bags and belts from Marrakech to sell at London’s iconic Portobello Market.

As success grew, Laetitia followed her heart to Marrakech, where she met her surfer husband and founded Lalla. Today, a mother of two, she divides her time between Biarritz and Marrakech, nurturing the brand alongside her trusted partner, Ilham Laftah.

Twenty two years on, Laetitia’s passion shines just as brightly. Season after season, she continues to dream up new colors, shapes, and designs — infusing each Lalla collection with the same energy, joy, and authenticity that started it all.