{"title":"LALLA - MARRAKECH","description":"\u003ch2 class=\"m-richtext__title h2\" style=\"text-align: center;\"\u003e\u003c\/h2\u003e\n\u003ch2 class=\"m-richtext__title h2\" style=\"text-align: center;\"\u003e\u003cem\u003e\u003cspan style=\"color: #ff00ff;\"\u003eWe are so incredibly lucky to be able to carry these incredible bags hand crafted in Marrakech, Morocco\u003c\/span\u003e \u003c\/em\u003e\u003c\/h2\u003e\n\u003ch2 class=\"m-richtext__title h2\" style=\"text-align: center;\"\u003eLALLA. CHIC \u0026amp; EFFORTLESS BAGS MADE IN MARRAKECH\u003c\/h2\u003e\n\u003cdiv class=\"m-richtext__description rte\"\u003e\n\u003cp\u003e\u003cstrong\u003eIt was in Marrakech that Laetitia — driven by her love for culture, travel, and beautiful discoveries — found her true inspiration.\u003cbr\u003eSince 2005, LALLA — which means “madame” in Arabic — has been crafting chic, colorful, and effortlessly stylish bags and accessories that celebrate a free-spirited lifestyle.\u003cbr\u003e\u003cbr\u003eOver the years, the EPONGE and CARPET collections have become iconic signatures of the brand, now carried in some of the most fashionable boutiques around the world.\u003c\/strong\u003e \u003c\/p\u003e\n\u003cdiv class=\"m-richtext__description rte m-content-box__description h5\"\u003e\n\u003cp\u003e\u003cstrong\u003eLaetitia Trouillet, originally from France, was living in London when she fell under the spell of Moroccan craftsmanship. What began as a simple love affair with artisanal savoir-faire soon turned into a creative journey — she started by bringing back a few bags and belts from Marrakech to sell at London’s iconic Portobello Market.\u003cbr\u003e\u003cbr\u003eAs success grew, Laetitia followed her heart to Marrakech, where she met her surfer husband and founded Lalla. Today, a mother of two, she divides her time between Biarritz and Marrakech, nurturing the brand alongside her trusted partner, Ilham Laftah.\u003cbr\u003e\u003cbr\u003eTwenty two years on, Laetitia’s passion shines just as brightly. Season after season, she continues to dream up new colors, shapes, and designs — infusing each Lalla collection with the same energy, joy, and authenticity that started it all.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","products":[],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/2356\/4021\/collections\/IMG_6172.webp?v=1784162936","url":"https:\/\/jmk-designs.com\/collections\/lalla-marrakech.oembed","provider":"Charmed by JMK","version":"1.0","type":"link"}